EVA Air: Continuing Traditions, Moving Forward
SHIATZY CHEN Creates EVA Air’s Third-Generation Uniforms
In January 2015, EVA Air and SHIATZY CHEN began discussing the possibility of working together on EVA Air’s third-generation uniforms. For the next two and a half years, the Taiwanese clothing designer and corporate giant collaborated to develop new uniforms that would show EVA Air’s service staff at their best.
SHIATZY CHEN designers followed the airline’s cabin crew as they prepared to report for duty, watching as they toted carry-on bags, boarded shuttle buses and engaged in other pre-work activities to understand the situations in which the uniforms would be used. They observed the cabin crew carrying out on-board duties and researched the needs of ground staff working at airport service counters and VIP lounges. Thanks to their efforts, the new uniforms include several innovations that facilitate the work of service staff, such as the altered sleeve structure on the flight attendants’ dresses that allow them greater comfort and ease of movement when raising their arms overhead to lift up and take down luggage.
SHIATZY CHEN’s design team took inspiration from the outfits worn by Audrey Hepburn and Gregory Peck in the American romantic comedy Roman Holiday. The designers combined color blocking, geometric patterns and streamlined sleeve and pant lengths to give the airline’s uniforms a retro, high fashion makeover. The uniforms’ dichroic verdelite color scheme changes in intensity depending on the viewing angle.
The women’s uniforms feature lively pops of color on the lapels and cuffs and half-belts with button embellishments designed exclusively for EVA Air. The colors of the roll collars denote the rank of the service staff. Cohesion is achieved through the use of color-matching cuffs on the uniform tops and back slits in the jackets and dresses. The clean lines of the aprons keep the cabin crew looking neat and stylish while providing services on board.
The women’s overcoat was created in a soft, flared A-line design that both slims and allows for freedom of movement. The scarf, in swathes of verdelite, warm yellow and fiery red with a grass-green border, was inspired by the brilliant, bountiful forest that symbolizes EVA Air’s imperishable corporate spirit. The designers considered the convenience of the cabin crew when deciding on the size of the shoulder bags, which have an understated design, including a clasp in the form of the EVA Air logo.
The uniforms for male ground staff are standard three-piece business suits, on-trend, elegant, and professional. The verdelite vest can be worn alone over a shirt for a professional look. The buttons are stamped with the Evergreen Group’s logo, the North Star on a wireframe globe, to signify the staff’s team spirit. The necktie has a black background overlaid by the colors of the Evergreen Group and features green or orange embroidered dots in the shape of airplane wings that represent EVA Air’s global network and form a visual focal point. The uniforms also boast an exclusive metal logo nameplate, a unique feature. The dark green overcoats have belt embellishments on the back that slightly cinch in the waist. The lining incorporates thin shoulder pads to make the shoulder lines broader and straighter. The coat livens up the male uniforms, which are normally quite staid.
SHIATZY CHEN continues to forge ahead both in craft and in design and tailoring, meeting the clothing needs of customers of all ages for every occasion. It combines the craftsmanship and expertise of the East with the knowledge of structure gleaned from the West and an aesthetic sense drawn from the international stage to inform its own unique style of clothing. The strength of the SHIATZY CHEN brand is that it will continue to evolve, allowing the neo-Chinese style always to endure.